Foreign exchange brokers need an excellent website design to drive new leads, to attract the interest of new visitors and to keep them coming back. It is done by making information easy to access and trades simple to execute.
The fintech industry is now worth a staggering $4.7 trillion according to Goldman Sachs with 12,000 start-ups now operating across the globe and a large number that are eager and willing to invest in advances such as AI to get ahead.
For forex traders, We Compare Brokers is an essential resource for comparing the features offered by brokers, while for the latter, excellent website solutions can give provide a competitive edge when seeking new customers and clients.
Websites are the foundation from which many of these start-ups deliver their digital-focused products and services and for a forex broker, in particular, the design and functionality of web pages and applications can make or break its success. It needs to be functional, intuitive, fast and reliable.
The majority of top forex trading companies opt for a minimalistic website design free of clutter.The pages need masses of copy in favour of elegant visuals, a clear list of products and services and the charges should be shown. Web design should always fully communicate what the brand is about with simple design cues.
Quality graphic design is the backbone of eye-catching forex website design and central to this is the logo. Effective logo design is considered to be one that it is simple, timeless, versatile and memorable. A great concept and great execution will lead to a great logo.
Logo design is the starting point for branding but its impact will be lost if it’s not used consistently with complementary colour schemes and fonts across a website.
Optimised for Google
Website design should also haveeffective and efficient use of headings, sub-headings and meta tags, in addition to proper spelling and grammar – which will help the pages to rank near the top of Google page rankings.
Customers will naturally be drawn to brokers capable of featuring at the top of SERPs. Google generally uses signals from websites that show they can deliver a good experience; these better-performing sites usually provide exactly what traders need.
Logical structure and navigation
Helping traders to get what they need flows from logical page structure and navigation, which basically involves putting the right blocks in place to make it easy for visitors to get around. Complex page structures should be avoided with focus being on intuitive menu systems. Traders should be able to get from A to B with a maximum of three clicks.
Visitors will navigate away from a web page if it fails to be responsive or accessible across both desktop sites and mobile devices. To ensure your broker pages are responsive, avoid the use of large images, use visual elements judiciously and make use of alt-text for any images that are added.
Forex brokers also need to highlight their USP and unique features, including trading platforms available to pricing and educational tools. Remember, in a competitive market, great web design can make all the difference.